For contractors, builders, remodelers, and home services
Win the bid before you ever write the estimate.
The homeowner who watched you walk through a job site, explain why the cheap bid is cheap, and show what is behind the drywall does not ask you for three quotes. They ask when you can start. I coach you to build that, and we install the AI that answers the lead before your competitor wakes up.
One truck or twelve crews.
You are the best builder in your market and you are still competing on price.
Because to the homeowner comparing three bids on a kitchen, you all look identical. Same truck, same folder, same handshake. The only thing they can actually compare is the number at the bottom, so that is what they compare. You lose jobs to people whose work you would not accept, and you know it.
Then there is the phone. A lead comes in at 4:40pm while you are on a roof. You call back at seven. They already booked the guy who answered at 4:41. Speed to lead is not a marketing concept out here, it is the whole game, and you are losing it while doing your actual job.
And underneath both of those is the real one. The business lives in your head. The estimating logic, the sub relationships, the way you handle a change order, the reason you charge what you charge. None of it is written down, which means you cannot hand off a single thing, and you cannot take a week off without the whole thing sagging.
I built a company to 280 offices and 3,000 employees, then lost it. The part that broke was never the work. It was that too much of it lived in people's heads.
What we build, in the order it matters
Win bids
Show up in their research, not just their inbox
Homeowners spend weeks researching before they call anyone. Every one of those hours is happening without you in the room right now. Trust content puts you in the room, and it does the objection handling before you ever meet.
- Pricing explainers that make your number make sense before you present it
- What-goes-wrong videos showing the failures behind a cheap job
- How to choose a contractor, told honestly, which makes you the honest one
- Project tours by phase, so the process stops feeling like a black box
Fill the pipeline
Every job site is a content set you are already standing on
This is the property tour playbook from real estate, applied to your trade. You are already there, the work is already interesting, and the phone in your pocket is already enough camera.
- Raw phone footage from the job you are on today, no crew, no editing
- Say the search term out loud in the first thirty seconds, every time
- One video per project phase turns one job into eight pieces of content
- Before and after that shows the middle, because the middle is what earns trust
Answer first
The fastest responder wins, and it is not close
You cannot answer a phone from a roof. That is not a discipline problem, it is a physics problem, and it is exactly the kind of problem an agent solves. This is where AI pays for itself fastest in a trades business.
- Speed to lead agent that responds in seconds, day or night
- Qualifies the job type, the scope, and the timeline before it reaches you
- Estimate follow-up that works the quotes sitting in limbo right now
- Review requests fired at the moment of handover, when they say yes
Run without you
Get it out of your head and onto a page
This is the part nobody sells you, because it is not glamorous and it does not demo well. It is also the only reason your business will ever be worth anything without you in it.
- Record yourself doing the repeated task, that is your first written process
- Role scorecards so your lead carpenter owns numbers, not vibes
- The weekly number set: leads in, quoted, closed, hours you personally worked
- One day a week where you do not swing a hammer, protected and witnessed
Agentic AI, taught not rented
Meet your first three AI hires
The trades AI market is a barbell. Forty-nine dollar black boxes you never understand, or enterprise deployments priced for a company with ten dispatchers. Neither teaches you anything. We stand up a stack that fits your size, and I teach you to manage it like a hire.
The Intake Agent
Answers before your competitor does
Picks up the call or the form fill in seconds, gets the job type, address, scope and timeline, and books the estimate. You stop losing jobs because you were under a sink.
The Follow-Up Agent
Works the quotes you already sent
Most contractors quote and hope. This agent runs the follow-up sequence on every open estimate, surfaces the ones that go warm, and stops revenue from dying quietly in an inbox.
The Reputation Agent
Asks at handover, replies to everything
Requests the review at the exact moment the homeowner is happiest, drafts the response to every review, and flags a bad one to you before it sits unanswered for a week.
Vendor neutral, and sized for your shop. If you already pay for a field service platform with AI features you have never turned on, we start there before spending another dollar.
The gap here is almost comical
subscribers proving a trades audience will follow a builder
Roofing Insights, roofing only
of the major contractor coaching programs offer any AI
My teardown of 17 competitors, August 2026
the largest contractor SEO agency publicly declines video work
Hook Agency, stated on their own site
I tore down seventeen companies selling marketing or coaching to contractors before building this. The biggest agency in the space says outright that they do not do video marketing. The best coaching program in the space, the one with real pricing and real results, has no AI offering whatsoever. The two people with genuine YouTube audiences are both locked inside roofing and neither teaches contractors to build their own channel. Nobody is standing where this program stands.
Why the people already selling to you keep failing you
The marketing agency
Two to five thousand a month on a yearly contract for SEO and ads. The moment you stop, the leads stop, because you rented visibility instead of building an audience. Most of them will not touch video at all.
The AI software vendor
Sells you an answering bot or a dispatch tool, installs it, and moves on. You never learn what to automate next or why, so the tool becomes another subscription you resent.
The contractor coaching program
Genuinely good at operations, hiring, and numbers. Zero AI. Zero video. They will help you run the business you have and leave you invisible in a market where the homeowner researches for three weeks before calling.
Coach Aaron AI · Free · 2 minutes
Find out what is actually holding your company back.
Two minutes, seven questions, and an AI trained on my frameworks and 20,000 hours of coaching will score your business across five pillars and hand you a ninety day plan. Free, and specific to a construction business.
Where is annual revenue today?
Coach and build, in the same engagement
I coach you to become the name in your market, and we install the agent stack together while I do it. You keep the channel, the systems, and the ability to run both when the engagement ends.
Systems Over Hustle
$99/month
You want the frameworks and a room of owners doing the same work.
- Two live group coaching calls a month
- The full training library including Crazy Simple YouTube
- Weekly templates and the AI prompt library
- A private community of owners building the same thing
Momentum
$1,599/month
You want my eyes on your market, your bids, and your channel every month.
- One 60-minute private call with me each month
- Systems Over Hustle and both group calls included
- Your channel and numbers reviewed before we talk
- A written 30-day plan after every call
- Job site filming system that survives build season
Authority
$3,999/month
You want to be the name that comes up when a homeowner searches your trade.
- Two 60-minute private calls with me each month
- Four videos a month planned with you before you film
- Keywords, titles, descriptions and tags built for each
- Semantic topic mapping so you rank for the subject
- Your first three AI agents stood up with you, not for you
Executive Coaching
By application
Multiple crews or locations, and the constraint is you, not the lead flow.
- Private one to one coaching with me
- Operating systems for a company that runs without the owner
- Leadership and delegation work with your key people
- Limited seats, application only
What I promise
Ninety days in you will have published on a schedule that survives your build season and at least one agent answering leads faster than you can. If you have done the work and neither is true, I will keep coaching you until they are.
Questions contractors, builders, remodelers, and home services actually ask
Two paths. Pick the one that fits today.
Take the free scorecard and get a ninety day plan in the next two minutes, or book a call and we will talk through it together. Either way you leave with something specific.