Who I work with
Every service business is losing the same two things.
The trust that gets built before anyone calls you, and the leads that die while you are doing the actual work. I coach owners to win the first with video and fix the second with AI agents, and I have run a company big enough to know why neither one sticks without systems underneath.
Pick your industry
Same system underneath, different vocabulary, different rules. A dental practice and a roofing company are solving the same two problems in completely different languages, and the regulated industries have a third problem on top.
Physicians, dentists, and practice owners
Patients choose the doctor they have already met.
You do not have a marketing problem. You have a trust asset trapped inside a fifteen minute appointment.
See the doctors & dentists pageContractors, builders, remodelers, and home services
Win the bid before you ever write the estimate.
I built a company to 280 offices and 3,000 employees, then lost it. The part that broke was never the work. It was that too much of it lived in people's heads.
See the construction & trades pageAgents, teams, and brokerages
The portals own the search. You can own the neighborhood.
Agents make market updates and get 672 views. The one format where agents beat everyone else, they barely make at all.
See the real estate pageLoan officers, brokers and branch managers
You are competing with Dave Ramsey for a search you cannot win.
The highest-view format in mortgage YouTube and the highest-intent format are almost inverted. Most loan officers chase the first one and wonder why the phone is quiet.
See the mortgage pageAttorneys and firm owners
Your next client is awake at 2am, frightened, and searching.
You are not competing on legal skill. You are competing on who felt trustworthy at midnight.
See the law firms pageFinancial advisors, insurance agents, and CPAs
Your prospect looked you up before the first meeting and found a headshot.
In most professions the problem is that everybody is publishing. In yours the problem is that almost nobody is, and everyone has decided that means it does not work.
See the advisors & cpas pageCPAs, tax professionals, EAs and bookkeepers
The fastest way to grow an accounting channel is to train people not to hire you.
In accounting, the content that grows a channel fastest either recruits your competitors or trains your prospects to do it themselves. Nobody teaching marketing to this profession mentions it.
See the accountants & cpas pageFunctional, integrative, longevity, hormone and peptide practices
The video that builds your channel fastest is the one that replaces you.
View volume and patient intent run in opposite directions here. The queries with millions of views select for people who will treat themselves. The queries with hundreds select for people looking for a doctor.
See the functional & longevity pagePlastic surgeons, dermatologists, med spas and elective practices
Nobody searches for a surgeon near me. They search by country.
Your competitor is not the practice across town. It is a clinic in Turkey with a patient vlog, and the way you beat it is not price.
See the aesthetic & elective pageNot on that list?
The shape holds anywhere clients research before they call. Own the trust before the first conversation, answer faster than anyone else, and get the business out of your head.
Coaches & Consultants
Service professionals selling expertise
You already know the content game matters. The gap is usually consistency and the systems underneath, not ideas.
Other Service Businesses
Anyone whose clients research before they call
The shape is the same everywhere: own the trust before the first conversation, answer faster than anyone else, and get the business out of your head. Only the vocabulary changes.
The scorecard works for any service business, and it will tell you where you actually stand in about two minutes.
Start with the honest version of where you are.
Seven questions, then an AI trained on my frameworks and 20,000 hours of coaching scores your business across five pillars and writes your ninety day plan. Free, and it will not flatter you.