Crazy Simple YouTube
From post-and-pray to post-and-profit
Most People Post and Pray. We Post and Profit.
I am not a YouTube coach. I coach business owners, and YouTube is the engine I build under the business. 500+ channels, 20,000+ hours of coaching, and 263,000 subscribers on my own channels. You learn to run the channel and the AI behind it yourself, because a lead engine you cannot operate is just another vendor invoice.
What I do not sell you
I do not edit your videos, and that is the point.
Every agency in this market sells production. They film it, cut it, post it, and hand you an invoice every month for as long as you keep paying. The day you stop, your channel stops with it, because the capability was never yours. You rented an audience.
I looked at more than a hundred companies selling video and AI to business owners before I rebuilt these programs. Almost every one of them is built on that dependency. The client never learns anything, which is exactly why the retainer has to continue.
So I took editing out of my offer entirely. What is left is the part that actually compounds: my judgment on your channel, your market and your numbers, and the search strategy built with you so your team can eventually run it without me. You keep the skill. You keep the channel. You keep the leverage.
A crew makes your videos better. A coach makes you better. Only one of those still pays you in three years.
Why Authority exists
Most owners optimize the wrong box.
YouTube states it plainly in its own documentation: tags “play a minimal role in your video’s discovery,” and stuffing them breaches the spam policy. What it does name for search is the title, the description, and the video content itself. Almost everyone has that backwards, which is why the ranking work belongs before you press record, not in a tag box afterwards.
Most people optimize the box
They film whatever, then write a title and stuff fifteen tags on it afterwards. That was the 2019 game. YouTube now says outright that tags play a minimal role, and that excessive tags breach its spam policy.
We pick the question first
We choose the search phrase and the question your video answers before you shoot, so the video you make is the video someone is actually looking for. That is a content decision, not a metadata decision.
Then we optimize the box too
Search phrase front-loaded in a title under sixty characters, first description lines carrying the weight, tags kept tight, chapters and clean captions. Descriptions are named on YouTube's own search documentation. Tags are not worth the anxiety.
There is a second reason this matters now. A growing share of discovery never touches the YouTube search bar at all, it comes through AI assistants answering a question and citing a video. YouTube reported over 20 million people used its Ask tool in December alone. And when Otterly studied more than 100 million AI citations, it found 94 percent went to long-form video, with almost no correlation between being cited and having a large channel. Views correlated at negative 0.03. Subscribers, the same. A small channel that answers a real question clearly can be cited alongside a large one. That is the work we do together on four videos a month in Authority.
SYSTEMS OVER HUSTLE
The room where the work gets done
The frameworks, the library, and a group of owners building the same engine you are. This is where most people should start, and plenty of people never need to leave.
Live Coaching
- Two live group coaching calls every month
- Hot seat reviews of real channels
- Open Q and A with direct answers
- Recordings if you cannot make it live
The Library
- The full Crazy Simple YouTube training
- Systems Over Hustle operating frameworks
- Weekly templates you can use the same day
- The AI prompt library, updated as tools change
The Room
- A private community of owners, not spectators
- Peer accountability that survives a busy month
- Wins and failures posted honestly
This Tier Is For You If…
- You are starting and want the map before the mentor
- You learn well in a group and want to move now
- You want the frameworks without a coaching commitment
Expected Outcome
A publishing cadence you can actually hold, and a clear view of what to fix first.
CHANNEL AUDIT AND PLAN
A full written audit, then an hour walking you through every line of it
Most audits are a checklist somebody ran through a tool. This is the work I do before I take a coaching client, sold on its own. I go through your channel, your analytics and your market before we ever speak, write the whole thing up, and then spend an hour taking you through it and building the 90-day plan with you on the call. You keep the document. If you go on to coaching, the $497 comes off your first month, so it costs you nothing to have found out.
Before The Call: The Written Audit
- Every published video reviewed: title, thumbnail, description, chapters, and whether the metadata matches what you actually said
- Your analytics read properly: retention curves, traffic sources, which videos bring subscribers and which bring buyers
- The search terms your buyers are actually typing, and which ones you can realistically rank for this year
- Your three closest competitors on YouTube, what is working for them, and where the gap is
- An honest read on your thumbnails and packaging against what is winning in your category
- Delivered as a written document before the call, so you are not hearing it for the first time on Zoom
On The Call: 60 Minutes, One To One
- We go through the audit line by line, not a summary of it
- Your real constraint named out loud, not the one you assumed
- The 90-day plan built with you: what to publish, in what order, and why that order
- Your first ten video topics, chosen from real search demand rather than brainstormed
- Every question you have about your channel, answered by someone who has done it
What You Keep
- The full written audit and the 90-day plan, yours permanently
- Usable by your team or your editor without me in the room
- The $497 credits in full toward your first month of Traction, Momentum or Authority
- No obligation to continue, and no pitch at the end of the call
This Tier Is For You If…
- You are publishing already and cannot work out why it is not converting
- You want a real diagnosis before you commit to a coaching retainer
- You would rather pay for an hour of judgment than sit through a free pitch
- You have a team or an editor who needs a plan to execute against
Expected Outcome
A written diagnosis of your channel, a 90-day publishing plan built on real search demand, and your next ten topics chosen. Whether or not you ever work with me again.
TRACTION
One private call a month, and a small room that knows your name
The gap between a community and a full coaching retainer is a real one, and most owners fall into it. This is the rung in between. You get private time on your own numbers every month, in a group small enough that I remember what you said last time, at a price that does not require a board meeting.
Your Private Time
- One 30-minute private call a month, on your channel and your numbers
- A written plan in your inbox within 24 hours of the call
- I review your metrics before we talk, so we do not spend the call catching up
The Small Room
- A monthly small-group call capped at eight owners
- Hot seat rotation, so your channel gets the room's full attention several times a year
- Owners at roughly your stage, not a mix of beginners and seven-figure channels
Systems Over Hustle, Included
- The membership ($99/mo or $999/yr) free while you are coaching
- Two live group calls a month on top of your private time
- The full training library including Crazy Simple YouTube
- Templates, AI prompt library, and accountability pods
This Tier Is For You If…
- You have outgrown the community but are not ready for a full retainer
- You want to be known by name, not be one of two hundred in a Facebook group
- You publish irregularly and need a reason to hold the rhythm
Expected Outcome
A publishing rhythm you actually hold, and a monthly checkpoint where someone who has done it looks at your real numbers.
MOMENTUM
A coach on retainer, not an hour on the clock
Most owners do not need more information. They need someone who has done it looking at their actual channel, their actual numbers, and telling them the truth about what to do next. The calls are the visible part. What you are actually buying is a month with a spine: a written plan you can hold me to, a room to bring your numbers to, and someone who notices when you drift.
Your Private Call
- Two 30-minute calls every other week, or one 60-minute call a month if that suits you better.
- I review your channel and your metrics before we talk
- We work on your real constraint, not a curriculum
- A written plan in your inbox within 24 hours of every call, not notes
Systems Over Hustle, Included
- The membership ($99/mo or $999/yr) free while you are coaching
- Two live group calls a month on top of your private time
- Plug-and-play templates: content calendars, AI workflows, launch playbooks
- Accountability pods with owners building the same thing
- 12 focused channels, so you get answers without the noise
- New book chapters before they hit shelves, plus the audio editions
- First access to every new course and tool before the public
Between Calls
- Email me between calls. Titles, thumbnails, a video idea you are unsure about.
- Async review: send a draft title and description, get it back marked up
- Your first 30 days are structured: baseline audit, search terms your buyers actually type, and a 90-day plan before the second call
- Bring your numbers to the group calls in between
- Accountability that is a number, not a mood
This Tier Is For You If…
- You are publishing already and want to stop guessing
- You want a coach, not a vendor, and not another course
- You will do the work if someone holds the standard
Expected Outcome
A channel with a direction, a month with a plan, and a coach who notices when you drift.
See every tier side by side
Full Comparison Chart
Every tier includes access to our private community, proven frameworks, and the accountability you need to actually execute.
| Feature | SYSTEMS OVER HUSTLE $99/month or $999/year | CHANNEL AUDIT AND PLAN $497 | TRACTION $749/month or $8,239/year | MOMENTUM $1,599/month or $17,589/year | AUTHORITY $3,999/month or $43,989/year |
|---|---|---|---|---|---|
| Private 1-on-1 calls | — | 1 per month | 2 per month | ||
| Group coaching calls | 2 per month | 2 per month | 2 per month | ||
| Full training library | ✓ | ✓ | ✓ | ||
| AI prompt library | ✓ | ✓ | ✓ | ||
| Private community | ✓ | ✓ | ✓ | ||
| Channel + metrics review before calls | — | ✓ | ✓ | ||
| Written 30-day plan after each call | — | ✓ | ✓ | ||
| Videos planned with you before filming | — | — | 4 per month | ||
| Keyword + intent research per video | — | — | ✓ | ||
| Semantic topic mapping | — | — | ✓ | ||
| Titles, descriptions, tags written | — | — | 4 per month | ||
| Chapters + caption review | — | — | ✓ | ||
| Re-optimization on live data | — | — | ✓ | ||
| Video editing or production | Never | Never | Never |
Battle-tested, not theoretical
Frameworks Beat Feelings. Every Time.
This is not another YouTube course taught by someone with 6 months of experience and a ring light. It's a repeatable system built on 500+ channels, real analytics, and AI automation that compounds.
The Crazy Simple YouTube Blueprint
Distilled from 500+ channels and 263,000+ combined subscribers on my own. Topic selection, scripting, shooting, and search strategy, every step systematized so each video compounds on the last. No guru magic. Just process.
AI-Powered Repurposing
You learn to run the agents that turn one 15-minute video into shorts, LinkedIn posts, email sequences and blog articles. I do not run them for you and I am not selling you software. You end up owning the workflow, which means it keeps working whether or not you are still paying me.
Data-Driven Optimization
Every title, thumbnail, and hook is tested against real analytics. We analyzed 200+ underperforming titles and found the patterns that kill CTR. No guessing. No vibes. Numbers only.
SEO-First Strategy
We build content around what your buyers are already typing into the search bar, not what a trend chaser told you to post. Keyword research, metadata that matches the video you actually made, and playlist architecture that keeps earning long after the upload date.
Real results from real clients
What Clients Say
“Aaron's system turned my YouTube channel into a $387,000 commission machine. One video at a time, compounding every month. The Crazy Simple YouTube framework is the real deal.”
Got questions? We have answers.
Frequently Asked Questions
Your content machine starts here
Stop Guessing. Start Building the Machine.
Every tier includes the Crazy Simple YouTube framework, our private community, and the accountability to actually execute. Not sure which tier fits? That's what the Channel Audit and Plan is for. I audit your channel in writing first, then we spend an hour going through it and building your 90-day plan.