Media & Press
Book Aaron as a Guest
Podcasts, interviews, panels, and press. Everything you need to say yes and everything you need to prep is on this page. No gatekeeping, no publicist in the middle.
What Aaron Talks About
Pick an angle, or tell us your audience and Aaron will shape the conversation around them.
Losing a 3,000-person company and rebuilding
DirectLender at 280 offices, the 2008 collapse, a decade of humanitarian work in Nepal, and what actually rebuilds a person after total loss. The version most business shows never get.
The willpower lie
Why the self-discipline advice everyone repeats was never supported by the research, and what actually works when motivation is gone. Based on Aaron's forthcoming book.
YouTube as a business system, not content
Why most professionals fail on YouTube, and the framework from Crazy Simple YouTube that turns a channel into a lead engine without becoming a full-time creator.
AI leverage without losing your voice
Practical AI in sales and operations for small businesses. What to automate, what never to automate, and how to tell the difference.
Suggested Questions
Steal these outright, or use them as a starting point. Aaron is comfortable going off script and does not need questions in advance.
You had 280 offices and 3,000 employees. Walk me through the day you realized it was gone.
You spent ten years in Nepal after the collapse. Why there, and what did it actually fix?
You say willpower is a lie. What do you mean by that, and what does the research actually show?
Most people who try YouTube for their business quit in three months. What are they getting wrong?
What is the difference between someone who rebuilds after failure and someone who does not?
You have coached number one teams in five countries. What do the top producers all have in common?
Where is AI genuinely useful in a small business right now, and where is it a distraction?
What would you tell someone who is at the bottom right now and cannot see a way up?
Approved Bios
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Aaron Cuha is a keynote speaker, author of five business books, and Tom Ferry Mastery Coach.
Aaron Cuha is a keynote speaker, author of five business books, and a Tom Ferry Mastery Coach with more than 20,000 hours of coaching. He is the author of Crazy Simple YouTube and the creator of the Systems Over Hustle framework. He speaks on YouTube marketing, AI systems, and business operations for real estate and service businesses.
Aaron Cuha is a keynote speaker, author of five business books, and a Tom Ferry Mastery Coach with more than 20,000 hours of one-on-one coaching. He founded DirectLender.com and grew it to 280 offices and 3,000 employees before losing it in the 2008 collapse. He then spent a decade doing humanitarian work in Nepal, and rebuilt as one of the most in-demand coaches in real estate, having coached number one teams in five countries. He is the author of Crazy Simple YouTube and the creator of the Systems Over Hustle framework. In 2026 he spoke to 5,000 people on the main stage at Tom Ferry Success Summit. He has keynoted the Coldwell Banker Latin America Annual Conference in Mexico City, run a luxury agent YouTube intensive in Cabo San Lucas, and delivered his Systems Over Hustle keynote in Italy.
Headshots & Photos
Cleared for use in show art, episode graphics, and press. Ask if you need the high-resolution originals.
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On stage
The Books
Five books across content, operations, AI, and discipline. Happy to send a review copy of anything published.
Available now
Forthcoming
- Set in Stone · Late 2026 (manuscript complete, in editing)
- AI Leverage Blueprint · Q4 2026
- Crazy Simple YouTube · Vol. 2: From Clients Into Income · Q1 2027
- The Willpower Lie · Mid 2027 (in second-pass editing)
Let's Get It Booked
Aaron records remotely with proper audio and lighting, is comfortable with video or audio only, and does not need questions in advance. Tell us about your show and we will find a date.
Direct: ac@aaroncuha.com · 714-475-2255