How far in advance should we book?

Ninety days is comfortable, and sixty is workable. Aaron takes a limited number of engagements a year so each gets real preparation, so popular dates go early. If your event is sooner than that, ask anyway and we will tell you honestly whether it can be done well.

Will Aaron customize the talk for our audience?

Yes, and this is not a checkbox. Every engagement includes a pre-event call where Aaron learns your audience, your theme, and what your attendees are actually struggling with. The talk is built for your room, not pulled off a shelf.

What does Aaron need from us?

A pre-event call, your event theme and audience profile, the AV setup confirmed with your production team, and your run of show. That is genuinely it.

Can we record the session?

Usually yes, for internal use by your attendees. Broadcast, resale, or evergreen course use is a separate conversation, so raise it before the contract is signed.

Can we buy books for attendees?

Yes. Bulk copies of Crazy Simple YouTube are available at a discount, and Aaron will sign them on site. Order at least sixty days out so shipping lands well before your event.

Do you travel internationally?

Regularly. In 2026 Aaron has delivered keynotes in Italy, Mexico City, and Cabo San Lucas. International events are welcome.

For Event Organizers

The Meeting Planner Kit

Everything you need to book Aaron, promote the session, and run the day. Bios, headshots, AV requirements, promotion copy, and the full timeline. Take what you need, no form to fill out.

Check Aaron's Availability Printable One-Sheet

5,000

Largest recent audience, Tom Ferry Summit 2026

Recent international keynotes

Business books authored

20,000+

Hours of one-on-one coaching

Approved Bios

Copy whichever length fits your program. All three are approved for print and web, no permission needed.

One line16 words

Aaron Cuha is a keynote speaker, author of five business books, and Tom Ferry Mastery Coach.

Short57 words

Aaron Cuha is a keynote speaker, author of five business books, and a Tom Ferry Mastery Coach with more than 20,000 hours of coaching. He is the author of Crazy Simple YouTube and the creator of the Systems Over Hustle framework. He speaks on YouTube marketing, AI systems, and business operations for real estate and service businesses.

Full139 words

Aaron Cuha is a keynote speaker, author of five business books, and a Tom Ferry Mastery Coach with more than 20,000 hours of one-on-one coaching. He founded DirectLender.com and grew it to 280 offices and 3,000 employees before losing it in the 2008 collapse. He then spent a decade doing humanitarian work in Nepal, and rebuilt as one of the most in-demand coaches in real estate, having coached number one teams in five countries. He is the author of Crazy Simple YouTube and the creator of the Systems Over Hustle framework. In 2026 he spoke to 5,000 people on the main stage at Tom Ferry Success Summit. He has keynoted the Coldwell Banker Latin America Annual Conference in Mexico City, run a luxury agent YouTube intensive in Cabo San Lucas, and delivered his Systems Over Hustle keynote in Italy.

Stage Introduction

Hand this to your emcee. It is written to be read out loud, word for word, in about forty seconds.

“Our next speaker built a mortgage company to 280 offices and 3,000 employees, and then lost all of it in 2008. What he did next is the reason he is standing on this stage. He spent a decade doing humanitarian work in Nepal, came back, and rebuilt from nothing into one of the most in-demand coaches in real estate, with more than 20,000 hours of coaching and number one teams in five countries. He is the author of five business books, including Crazy Simple YouTube, and the creator of the Systems Over Hustle framework. Please welcome Aaron Cuha.”

Photos & Headshots

Approved for event promotion, programs, and press. Right-click to save, or ask and we will send the high-resolution originals.

Headshot

On stage

With microphone

Live event

AV & Technical Requirements

Forward this section to your production team. Nothing here is exotic, and Aaron will adapt to what your venue actually has.

Audio

Wireless lavalier or over-ear headset microphone (preferred)
Handheld wireless as backup
Audio feed from the laptop for video playback within the talk
Sound check access at least 60 minutes before doors

Video & Display

16:9 screen, projector or LED wall
HDMI connection to the stage laptop
Confidence monitor visible from the stage if available
Slides are delivered as PDF and Keynote, 48 hours ahead

Stage & Room

Aaron presents standing and moves, so no lectern is needed
A clicker or advancer, with fresh batteries
House lights up enough to see the audience during Q&A
Stool optional for panel or fireside formats

Travel & Logistics

Travel from Salt Lake City area, Park City, Utah
Arrival the day before for any talk starting before noon
Travel and accommodation are quoted separately from the fee
International events welcome and regularly booked

Run of Show

The Event Timeline

What happens and when, so nothing lands on your desk as a surprise the week of the event.

90 days out

Contract signed and date locked
Pre-event call scheduled to learn your audience and theme
Bio, headshots, and session title delivered for your promo materials

60 days out

Session description finalized for the agenda
Promotion assets in your hands: email copy, social graphics, speaker cards
Bulk book order placed if you want copies for attendees

30 days out

Pre-event call completed, talk customized to your theme
AV requirements confirmed with your production team
Run of show and exact time slot confirmed

7 days out

Final slide deck delivered in PDF and Keynote
Travel confirmed and shared with your team
Stage introduction copy sent to your emcee

Day of

Sound check 60 minutes before doors
Aaron available in the room before his session, not just for it
Post-session Q&A or book signing if scheduled

After the event

Follow-up resource link for attendees, branded to your event
Debrief call to review how it landed
Attendee feedback shared back with you if collected

Promotion Kit

Copy You Can Steal

Pre-written and approved. Paste it straight into your emails, agenda, and socials, or edit it to match your voice.

Attendee email, short

We are bringing in Aaron Cuha. He built a mortgage company to 280 offices, lost it in 2008, and rebuilt into one of the most in-demand coaches in real estate with 20,000+ hours of coaching. He just spoke to 5,000 people at Tom Ferry Success Summit. He is going to show you the systems that work when motivation does not.

Social post

Announcing our next keynote: Aaron Cuha, author of Crazy Simple YouTube and creator of the Systems Over Hustle framework. 20,000+ hours of coaching. Number one teams in five countries. Most recently on the main stage at Tom Ferry Success Summit and keynoting the Coldwell Banker Latin America Annual Conference. You are not going to want to miss this one.

Agenda blurb

Systems Over Hustle: how to build scalable authority without burning your life down. Aaron Cuha breaks down the content, AI, and operating systems that let ambitious operators grow without adding hours.

Books for Attendees

Send Everyone Home With Something That Lasts

Bulk copies of Crazy Simple YouTube are available at a discount for events, and Aaron will sign them on site. It is the cheapest way to make a keynote outlive the keynote.

Order at least sixty days out so the shipment lands well before your event. Mention it on the booking form and we will work out quantities and timing with you.

Ask About Bulk Books

Planner Questions

Ready to Check a Date?

Tell us your event, your date, and your budget range. You will get a straight answer the same week.

Check Availability See Keynote Topics

Real estate industry event? Aaron is booked through the Tom Ferry Speakers Bureau.