For agents, teams, and brokerages
The portals own the search. You can own the neighborhood.
You will never outspend Zillow for the words buyers type first. You do not need to. The agent who has walked forty homes on camera in one zip code becomes the person buyers and sellers already trust in that zip code, and no portal can buy that. This is the playbook I coach every week, and the one every other industry on this site is borrowing from.
Solo agent, a team of twelve, or a brokerage.
You are making the one format the data says nobody watches.
We measured seven content formats across six markets, took the top ten results for each, and classified every channel. Agents produce 70 percent of the market update videos in those results and earn a median of 672 views on them, the lowest of any format we tested. It is the format every agent reaches for first because it feels professional, and it reaches almost nobody.
Meanwhile there is exactly one format where agents beat everybody else outright: best neighborhoods, where should I live, suburbs ranked. Agents took a 3,599 median against 966 for non-agents. That is the only place your local knowledge is a real moat rather than something a vlogger can fake with a weekend visit.
And the other thing nobody tells you is that volume is not the lever. The median across the working channels we measured is 36 videos a year, roughly one every ten days. One channel publishing about 130 a year earns a median of 426 views. Another publishing about 25 earns 6,250.
Agents make market updates and get 672 views. The one format where agents beat everyone else, they barely make at all.
How this actually turns into clients
Nobody hires you because of a view count
The out-of-state buyer who lands having watched forty of your videos treats you like somebody they already know, because they do. They have been in your car for hours. They are not interviewing agents and they are frequently surprised that you personally picked them up. That relationship was built before you ever spoke, and it is why a few hundred of the right views beats tens of thousands of the wrong ones.
The asset they trade an email for
A video sends someone to something worth having. You capture the address, and the follow-up does the converting over the weeks or months it actually takes them to decide.
The booking link
For the ones who are already decided, there is nothing to nurture. The video did the qualifying and they want your calendar, not another PDF.
The raised hand
A call, a text, a DM, a comment that is really a question. Handled by a human, not a funnel. This is where a surprising share of the good ones come from.
The assets we build for your industry
- A relocation guide for your metro, the single highest-converting asset in this business
- A neighborhood comparison built on objective criteria rather than characterizations
- A cost of living breakdown that answers what people actually ask
- A moving timeline for an out-of-state buyer
- A first-call prep guide so the consult starts with criteria instead of small talk
None of this is measured in subscribers. It is measured in how many people gave you an email address, booked a slot, or picked up the phone already knowing who you are.
What we build, in the order it matters
The one format agents actually win
Stop making market updates
We ran seven format archetypes across Charlotte, Tampa, Boise, Milwaukee, Columbus and Raleigh, took the top ten results for each, and classified every channel. The result is unambiguous and it contradicts what most agents instinctively produce.
- Best neighborhoods and where to live: agents hold 63 percent of results and beat non-agents 3,599 to 966 median views. The only format where local licensed knowledge is a real moat
- Market updates: agents produce 70 percent of the results and earn the lowest median of any format, 672 views. This is the format most agents default to because it feels professional
- Listing tours and how to buy a house: agents hold under half the results and lose by eight to fifteen times. Ramsey and the national finance channels own that search, and their audience has no zip code attached
- Two underused formats that agents dominate and that carry the highest intent in the set: city A versus city B, and moving to X from Y
Cadence
Weekly is enough, and daily is worse
The median publishing rate across fifteen working channels we measured is 36 videos a year, roughly one every ten days. The advice to post daily is not supported by anything in the data.
- One channel publishes about 130 videos a year and earns a median of 426 views
- Another publishes about 25 a year and earns a median of 6,250
- Top performers run long, twelve to forty minutes, not short
- Every strong ranking title carries the year, and gets refreshed annually rather than written once
Size is not the variable
A 907-subscriber channel can be healthier than a 262,000-subscriber one
We computed median views as a percentage of subscribers on every channel, because a large subscriber count with dead videos is not an asset. The spread is enormous and it does not track size.
- A 907-subscriber Las Vegas channel runs a 39.9 percent ratio. A 5,730-subscriber Sacramento channel runs 43.6 percent
- Meanwhile a 16,900-subscriber channel with 393 videos published runs 3.8 percent
- Roughly half of everything currently ranking was published in the last twelve months, so the results are not locked up by legacy content
- Which means the honest pitch to a beginner is not go get 50,000 subscribers. It is own one question in one market
Agentic AI, taught not rented
The three AI workflows we build together
Not an AI assistant cold-calling your database. I coach you to use AI where buyers actually find you now: the relocation and cost-of-living questions they ask an assistant months before they contact any agent.
The Question Miner
Finds the relocation question, not the listing keyword
The portals own generic search and you will not beat them there. But nobody owns what it is actually like to live in your town, or what the commute really costs. We use AI to pull that question set for your specific market.
The Draft Room
One tour becomes a month of distribution
AI drafts the description, chapters, shorts cuts and the neighborhood blog version. You edit. The winning format is objective and specific: commute times, lot sizes, HOA dues, price per square foot, days on market. Let the buyer draw their own conclusions, because that is also what they came for.
The Citation Builder
Gets you named when a buyer asks an assistant
Of more than 100 million AI citations studied, 94 percent went to long-form video and channel size barely mattered. An agent with 800 subscribers who genuinely answers what it is like to live somewhere can be cited beside a portal.
Vendor neutral. I do not resell anyone's software, and if the CRM you already pay for does the job, that is the answer.
Supporting detail, not the point
median views, agents versus non-agents, on best-neighborhood content
Our own measurement, 7 formats across 6 markets, n=60 per format, Aug 2026
median views on market updates, the format agents make most
Same measurement. Agents produced 70 percent of those results
median views as a share of subscribers on a 907-subscriber channel
Verified on the live channel, Aug 2026
These numbers are useful for deciding what to make. They are not the scoreboard, and I will not coach you against them. What we actually track is how many people downloaded the relocation guide, how many booked the call, and how many arrived already knowing your name. One thing you will not find here is a commission figure attributed to somebody else's channel, because every headline number in this category is a coach's own unaudited marketing from a Sunbelt boom market.
Clients in your industry
People who did this, in real estate
$300K+ revenue in year one
12 years on YouTube with 200 subscribers. Then I applied Aaron's system, 90 days later I had 2,000 subs and $87K in commissions. By year end, over $300K.
1K to 160K subscribers in 18 months
Went from 1,000 to 160,000 subscribers in 18 months using exactly what's in this book. The lead generation chapter alone was worth 10x the price.
20K subscribers in 8 weeks
I was skeptical about YouTube. Then the compound effect kicked in, 20,000 subscribers in just 8 weeks. The system works exactly like Aaron says it does.
10K+ subscribers in 6 weeks
I've bought every YouTube course out there. This is the only resource that focuses on actual business results, not vanity metrics. Over 10,000 subscribers in six weeks.
Videos ranking on page one
The keyword research system changed everything. My videos started ranking on page one and the leads followed. This isn't theory, it's a real system that works.
Why the people already selling to you keep failing you
The YouTube-for-agents specialists
The two category leaders will not publish a price. Both route you to an application call. Below them sits a $497 self-serve course, and between the two there is nothing. Their proof is entirely self-reported, unaudited, and drawn from Dallas, Portland and Savannah in boom years. And every marquee case study is a Sunbelt relocation market in a boom year, sold to an agent in Cleveland without anybody mentioning the difference.
The general real estate coaches
Good programs that own the $749 to $1,299 a month coaching band and genuinely move production. Their content is prospecting systems, scripts, call blocks and conversion. Video is a module, not a channel strategy, and YouTube search intent is not in the curriculum at all.
The content subscriptions and done-for-you shops
Templates at $59 to $199 a month, or a production retainer that films and edits for you. Neither one leaves you able to run it. The template gives you posts nobody searched for, and the retainer means your lead engine stops the month you stop paying.
Coach Aaron AI · Free · 2 minutes
Find out what is actually holding your business back.
Two minutes, seven questions, and an AI trained on my frameworks and 20,000 hours of coaching will score your business across five pillars and hand you a ninety day plan. Free, and specific to real estate.
Where is annual revenue today?
Coach and build, in the same engagement
I coach you to own your market on camera, and we install the speed to lead and database agents together while I do it. You keep the channel, the systems, and the skill.
SYSTEMS OVER HUSTLE
$99/month or $999/year
You want the frameworks and a room of agents and owners doing the same work.
- Two live group coaching calls a month
- The full training library including Crazy Simple YouTube
- Templates, the AI prompt library, and accountability pods
- A private community of owners building the same thing
CHANNEL AUDIT AND PLAN
$497
You want to know which of your videos actually produced business, and which just produced views.
- A complete written audit of your channel, delivered before we speak
- 60 minutes going through every finding, one to one
- A 90-day plan and your first ten topics, chosen from real search demand
- Credits in full toward your first month of any coaching tier
TRACTION
$749/month or $8,239/year
You are shooting tours already and need one monthly checkpoint to hold the rhythm through a busy season.
- One 30-minute private call a month on your numbers
- A monthly small-group call capped at eight owners
- A written plan within 24 hours of every call
- Systems Over Hustle included free
MOMENTUM
$1,599/month or $17,589/year
You want my eyes on your channel, your market and your numbers every month.
- The tour and community content system that survives a busy season
- Two 30-minute calls every other week, or one 60-minute call a month
- Email and async review between calls, not just on them
- A written plan within 24 hours of every call
- Systems Over Hustle included free
AUTHORITY
$3,999/month or $43,989/year
You want to own the search results for your neighborhoods, not rent them.
- Topic mapping so you cover the area, not repeat one phrase
- Four 30-minute calls a week apart, or two 60-minute calls
- Four videos a month planned with you before you film
- Titles, descriptions, chapters and captions built for each
- Your channel and your pages built to get cited by AI assistants, not just ranked
What I promise
Ninety days in you will have a publishing cadence that survives a busy month and at least one agent responding to leads faster than you can between showings. If you have done the work and neither is true, I will keep coaching you until they are.
Questions agents, teams, and brokerages actually ask
Two paths. Pick the one that fits today.
Take the free scorecard and get a ninety day plan in the next two minutes, or book a call and we will talk through it together. Either way you leave with something specific.